Business
Korean Soju Becomes a Hit in UK’s Supermarket and Bars
Korean soju, a clear, distilled liquor traditionally made from rice, has experienced a significant surge in popularity across the United Kingdom. This rise mirrors the growing appreciation for Korean cuisine and culture among British consumers.
Leading UK supermarkets, including Sainsbury’s, Tesco, and Lidl, have expanded their product ranges to include various soju brands. For instance, Sainsbury’s has introduced products like Jinro Chamisul Soju, which offers consumers the convenient access to this traditional Korean spirit.
Modern soju producers have introduced fruit-infused variants and creative packaging to appeal to younger audiences.
Flavors such as green grape, grapefruit, plum, and strawberry have become particularly popular. Brands like Jinro have capitalized on this trend, offering products like Jinro Green Grape Soju and Jinro Grapefruit Soju, which provide a sweeter, more approachable taste profile.
The rising interest in soju aligns with the broader wave of Korean cultural influence, often referred to as the “Korean Wave” or “Hallyu.” This encompasses the global popularity of K-pop, Korean cinema, and television dramas, which have collectively heightened curiosity about Korean culinary traditions.
According to a 2023 survey by the Department for Culture, Media and Sport (DCMS), 64.1% of British respondents expressed willingness to purchase Korean food and services, the highest rate in Europe.
HiteJinro, a leading soju producer, reports a remarkable average annual export growth rate of 73% to the UK over the past three years. This underscores the expanding market and the increasing acceptance of soju among British consumers.
Industry experts suggest that the innovative approaches of Korean drinks brands, including the introduction of single-serving flavored options and appealing packaging, have significantly contributed to this upward trend.
Nigerian Businessman Dr. Cosmos Maduka analyzes popular Billionaire, Aliko Dangote and describes him as the biggest debtor in Nigeria.
The businessman highlighted the fact that people who seem to have the most money are often the largest debtors.
“The number one debtor in Nigeria is Aliko Dangote. He’s the wealthiest man in Africa. The number one debtor in the world is the United States of America and you call them the richest in the world.”
“As you admire all of those things, it’s all credit. It’s all about credit. So you should leverage on loan, but you have to have a good structure that will support that loan.”
Dangote Petroleum Refinery has once again slashed the pump price of petrol across Nigeria, offering some relief to consumers. The new price now falls between N875 and N905 per litre, reflecting a N15 drop. This update was shared on the refinery’s official social media page on Thursday.
According to Dangote, the price cut affects major fuel distributors working with the refinery, including MRS, Ardova, Heyden, Optima Energy, Techno Oil, and Hyde Energy. With this change, Lagos residents will now buy petrol at N875 per litre. Those in the South-South and South-East regions will pay N905, while the South-West sees a new rate of N885.
In the North-West and central parts of the country, it’s N895, and the North-East will also pay N905. Dangote added that their petrol and diesel are not only high-quality but also designed to support engine efficiency and reduce environmental impact.
Dangote Petroleum Refinery has lowered the price of Premium Motor Spirit (PMS), or petrol, to N825 per litre, down from N835, as competition heats up in Nigeria’s fuel market.
This follows last month’s price reduction, when the 650,000 barrels per day refinery dropped the price from N865 to N835. The recent price change is aimed at providing more value to customers while strengthening Dangote’s position as a leader in the domestic market.
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