In 2020, global sportswear giant PUMA allegedly signed Nigerian superstar Wizkid, born Ayodeji Ibrahim Balogun, as their brand ambassador, offering him a reported $1 million per year.

Wizkid, known for his massive hits like “Essence” and his status as one of Africa’s most successful musicians, became the face of PUMA’s campaign, representing their products across several markets.

However, when the contract recently expired, Wizkid allegedly demanded a staggering $10 million to renew the deal, citing the same amount that PUMA is believed to pay global icons like Rihanna and Neymar.

PUMA, however, refused to continue the partnership, allegedly stating that while Wizkid has a considerable following, his collection’s sales did not justify such a large figure.

Just a few days ago, PUMA allegedly shocked fans by signing another Nigerian heavyweight, Davido, with the $10 million deal that Wizkid had initially demanded.

Davido, born David Adeleke, is an award-winning artist and one of Africa’s most influential musicians, known for his global hits such as “Fall” and “If”.

This move has reportedly left Wizkid furious, with rumors suggesting that he views this as a betrayal.

With both artists having loyal fanbases, the situation quickly fueled debate online about who holds more influence and why PUMA might have opted for Davido instead of renewing their deal with Wizkid.

The alleged tensions don’t stop there. UBA (United Bank for Africa), which had a $3 million deal with Wizkid since 2020, has reportedly also ended their partnership with the musician.

UBA, one of Africa’s largest financial institutions, is known for collaborating with top talents.

Allegedly, the bank is now in talks with Davido to take over the role of brand ambassador.

Reports suggest that despite Wizkid meeting with UBA’s chairman, Tony Elumelu, a highly respected businessman and philanthropist, to try and secure an extension of the deal, his friend could not help him lock in a continuation.

It is further speculated that these developments have caused friction between Wizkid and Davido, with rumors that Wizkid has lashed out at Davido online, accusing him of negotiating these deals behind his back.

For fans of the two stars, this alleged tension has reignited debates over which artist truly dominates the Afrobeats scene and holds more international clout.

Both musicians are global icons, but recent events have left many questioning where the balance of power lies in the world of African entertainment.