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Nigerians Hustle Culture: Is It Really the Key to Success?

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In Nigeria, “hustle” is working hard to make a living. From busy markets in Lagos to tech centers in Abuja, Nigerians are known for their determination to succeed. But is this constant hustle the true path to success, or does it have hidden costs?

Hustle Culture in Nigeria

Hustle culture praises constant work, suggesting that success comes from never-ending effort popularly named “do or die”. In Nigeria, this idea is strong.

Economic challenges and a young population mean many Nigerians have multiple jobs due to low income. They believe that working all the time is the only way to achieve financial security and balance.

How Hustle Affects Different Social Classes

Hustle culture impacts Nigerians differently based on their social class:

  • Upper Class: Wealthy individuals often have the means to hire help, allowing them to focus on big projects. Their hustle might involve managing investments or expanding businesses.
  • Middle Class: Making up about 23% of the population, the middle class includes professionals and small business owners. They often balance regular jobs with side businesses to maintain their lifestyle and aim for a better future.
  • Working Class and Underclass: Facing financial difficulties, people in this group take on various informal jobs, like street vending or crafts. For them, hustling is essential to meet daily needs.

Pros and Cons of Hustle Culture

While a strong work ethic can lead to innovation, resilience and financial stability, there are downsides:

  • Burnout: Constant work can cause physical and mental exhaustion. A report showed that 64% of Nigerian workers are at high risk of burnout, due to both physical and emotional stress.
  • Loss of Personal Time: Putting work above personal life can harm relationships and reduce overall happiness.
  • Risky Ventures: The pressure to succeed might push some towards unethical activities, such as internet fraud, locally known as “Yahoo Yahoo.”

Finding a Healthy Balance

Success doesn’t have to mean endless hustle. A balanced approach can lead to lasting achievement:

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  • Quality Over Quantity: Working efficiently, rather than for long hours, can increase productivity and leave time for personal life.
  • Self-Care: Taking care of your health ensures long-term success. Regular breaks and clear boundaries are important.
  • Redefining Success: Focusing on personal fulfillment instead of just material wealth can lead to a more satisfying life.

Many Nigerians work hard every day for little pay, struggling to keep up with the high cost of living. The stress and fatigue from constant hustling take a toll on their health, and some even lose their lives without fully enjoying the results of their labor. This is a common reality in Nigeria.

While the Nigerian hustle spirit has driven many to success, it’s important to recognize the potential downsides of an unbalanced approach. By redefining success and prioritizing well-being, Nigerians can reach their goals without sacrificing health and happiness.


 

Business

Cooking Gas Price Increases by 2.18% as Nigerians Pay More to Refill

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The cost of refilling a 12.5kg cylinder of cooking gas in Nigeria went up slightly in May 2025, rising by 2.18% compared to the previous month. The average price now stands at N20,709.11, up from N20,268.06 recorded in April. This update was captured in the latest Liquefied Petroleum Gas (LPG) Price Watch report for May, released by the National Bureau of Statistics (NBS).

According to the report, Delta State topped the list with the highest refill price at N23,356.56, followed by Abia at N22,953.01, and Ebonyi at N22,943.30. On the other hand, residents in Yobe, Lagos, and Kebbi states paid the least, with refill prices of N18,500, N18,536, and N18,606.60, respectively.

When compared to the same period last year, gas prices have jumped significantly, rising by 32% from N15,627.40 recorded in May 2024 to the current average. The NBS is yet to release figures for June 2025.


 

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GTCO Announces Nationwide Early Closure on June 30 for Half-Year Audit

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Customers of Guaranty Trust Holding Company (GTCO) across Nigeria should brace for early branch closures on Monday, June 30, 2025, as the banking group kicks off its routine half-year audit.

In an official announcement shared on their verified X (formerly Twitter) page, GTCO informed customers that all their branches nationwide will stop attending to walk-in customers earlier than usual to allow for internal review processes.

The bank assured the public that this temporary adjustment is strictly for operational reasons tied to their mandatory half-year audit, a common practice among financial institutions to check financial records, processes, and compliance levels.

While in-person services will pause earlier that day, GTCO encouraged customers to make use of their digital banking platforms. Options such as internet banking, mobile apps, ATMs, and USSD codes, which will remain available 24/7 for essential banking transactions.


 

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MRS Increases Petrol Price to N955 Per Litre as Oil Price Goes Up

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MRS filling stations, a key partner of Dangote Refinery, has announced a new petrol price hike, raising its pump prices across the country. In a price update shared on its official X page on Saturday, the company revealed that the new rates now range from N925 to N955 per litre, up from the previous N825 to N895 range.

This means petrol will now sell for N925 in Lagos, N935 in the South-west, N955 in the North-west and South-east, N945 in the North-central, and N955 in the North-east. For Lagos and Abuja, motorists will now pay N925 and N945 per litre at MRS stations, an increase from N875 and N895 respectively.

Meanwhile, NNPC retail stations have kept their pump prices unchanged at N875 in Lagos and N895 in Abuja as of Saturday evening. The nationwide increase comes amid rising global crude oil prices triggered by tensions in the Middle East, particularly the ongoing Israel-Iran conflict.


 

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