Business
Nigerians Hustle Culture: Is It Really the Key to Success?
In Nigeria, “hustle” is working hard to make a living. From busy markets in Lagos to tech centers in Abuja, Nigerians are known for their determination to succeed. But is this constant hustle the true path to success, or does it have hidden costs?
Hustle Culture in Nigeria
Hustle culture praises constant work, suggesting that success comes from never-ending effort popularly named “do or die”. In Nigeria, this idea is strong.
Economic challenges and a young population mean many Nigerians have multiple jobs due to low income. They believe that working all the time is the only way to achieve financial security and balance.
How Hustle Affects Different Social Classes
Hustle culture impacts Nigerians differently based on their social class:
- Upper Class: Wealthy individuals often have the means to hire help, allowing them to focus on big projects. Their hustle might involve managing investments or expanding businesses.
- Middle Class: Making up about 23% of the population, the middle class includes professionals and small business owners. They often balance regular jobs with side businesses to maintain their lifestyle and aim for a better future.
- Working Class and Underclass: Facing financial difficulties, people in this group take on various informal jobs, like street vending or crafts. For them, hustling is essential to meet daily needs.
Pros and Cons of Hustle Culture
While a strong work ethic can lead to innovation, resilience and financial stability, there are downsides:
- Burnout: Constant work can cause physical and mental exhaustion. A report showed that 64% of Nigerian workers are at high risk of burnout, due to both physical and emotional stress.
- Loss of Personal Time: Putting work above personal life can harm relationships and reduce overall happiness.
- Risky Ventures: The pressure to succeed might push some towards unethical activities, such as internet fraud, locally known as “Yahoo Yahoo.”
Finding a Healthy Balance
Success doesn’t have to mean endless hustle. A balanced approach can lead to lasting achievement:
- Quality Over Quantity: Working efficiently, rather than for long hours, can increase productivity and leave time for personal life.
- Self-Care: Taking care of your health ensures long-term success. Regular breaks and clear boundaries are important.
- Redefining Success: Focusing on personal fulfillment instead of just material wealth can lead to a more satisfying life.
Many Nigerians work hard every day for little pay, struggling to keep up with the high cost of living. The stress and fatigue from constant hustling take a toll on their health, and some even lose their lives without fully enjoying the results of their labor. This is a common reality in Nigeria.
While the Nigerian hustle spirit has driven many to success, it’s important to recognize the potential downsides of an unbalanced approach. By redefining success and prioritizing well-being, Nigerians can reach their goals without sacrificing health and happiness.
Business
“Minimum Wage Can Buy a Bag Now” — User Claims Rice Price Falling in Nigeria
Nigerians react as a user claims and shares that the price of rice in Nigeria is already reducing.
“Rice prices are finally dropping, minimum wage can buy a bag now. Step by step, we’re getting there. Nigeria will work in our lifetime.”
It can be noted that rice was sold at ₦85k to ₦90k, however, according to a market survey, the price of rice has dropped to ₦56k to ₦62k.
Business
New Telecom that Allows Minutes Instead of Airtime for Calls Launches in Nigeria
Nigerians now have a new choice when it comes to making calls and browsing the internet. A new telecom company called LEBARA has launched in the country with a new idea. Instead of the usual airtime system that most networks use, this company is offering something different, subscribers will now buy call minutes and data directly.
What makes this different is that customers will only pay for what they actually use. If you buy 100 minutes, those minutes are yours until you use them up. If you make a call that lasts only 30 seconds, the rest of your time remains, leaving you with 99 minutes and 30 seconds. Nothing is taken away without your knowledge, and every second is accounted for.
The company is rolling out its services with the new 0724 number series, and it already has connections with all the major networks in Nigeria. This means subscribers will be able to call friends, family, and business contacts across MTN, Airtel, Glo, 9mobile and others without any problems. They have also been licensed as a Tier 5 Mobile Virtual Network Operator, which is the highest category approved by the Nigerian Communications Commission (NCC).
Company officials explained that the goal is to give Nigerians more freedom, fairness, and transparency. For years, people have raised concerns about airtime being deducted too quickly or without clear explanation. By introducing a minutes-based model, the new operator wants to end that problem once and for all. Subscribers can clearly see what they paid for, how much they have used, and what is left.
Business
Child Abuse Victim Begs Elon Musk to Stop Circulation of Abusive Content on X
Victim of child abuse pleads and urges American billionaire and businessman, Elon Musk, to halt the spread of a link that showcases her abuse on the social media platform, X.
The victim shared as she pleaded with Musk: “Hearing that my abuse — and the abuse of so many others — is still being circulated and commodified here is infuriating.”
The victim then expressed anger and disappointment that she is still reminded of her hurtful past and pleaded that Elon stop the link as he is the owner of the platform.
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