Business
How the 200% Data Price Hike by Nigerian Network Providers Is Affecting Customers
In early 2025, Nigeria’s telecommunications landscape underwent significant changes as major service providers—MTN, Airtel, Glo, and 9mobile—implemented substantial increases in their data tariffs.
These adjustments, some exceeding 200%, were introduced following the Nigerian Communications Commission’s (NCC) approval of a 50% tariff hike, aiming to address escalating operational costs faced by telecom operators.
NCC’s 50% Tariff Increase Approval
In January 2025, the NCC granted permission for a 50% increase in tariffs, responding to the telecom operators’ appeals to mitigate rising expenses and sustain service quality. This decision marked the first tariff adjustment since 2013, reflecting the need to balance operational costs with revenue generation.
MTN Nigeria
MTN Nigeria implemented extensive price adjustments across its data plans, with some popular offerings experiencing increases of up to 200%. Below is a detailed breakdown of the changes:
1. 15GB Digital Bundle Weekly Plan:
- Previous Price: ₦2,000
- New Price: ₦6,000
- Adjustment made: ₦3000 for 7gb
- Percentage Increase: 200%
2. 1.5TB 90-Day Plan:
- Previous Price: ₦150,000
- New Price: ₦240,000
- Percentage Increase: 60%
3. 100GB Monthly Plan:
- Previous Price: ₦20,000
- New Price: ₦25,000 (for 90GB)
- Percentage Increase: 25%
4. 600GB 90-Day Plan:
- Previous Price: ₦75,000
- New Price: ₦120,000 (for 480GB)
- Percentage Increase: 60%
5. 1.8GB Monthly Plan:
- Previous Price: ₦1,000
- New Price: ₦1,500
- Percentage Increase: 50%
6. 20GB Monthly Plan:
- Previous Price: ₦5,500
- New Price: ₦7,500
- Percentage Increase: 36%
7. 25GB Monthly Plan:
- Previous Price: ₦6,500
- New Price: ₦9,750
- Percentage Increase: 50%
8. 10GB Monthly Plan:
- Previous Price: ₦3,500
- New Price: ₦5,250
- Percentage Increase: 50%
9. 5GB Monthly Plan:
- Previous Price: ₦1,500
- New Price: ₦2,250
- Percentage Increase: 50%
10. 1GB Daily Plan:
- Previous Price: ₦350
- New Price: ₦525
- Percentage Increase: 50%
11. 5GB Tuesday Awoof Plan:
- Previous Price: ₦600
- New price: ₦900
- Percentage Increase: 50%
These adjustments and increase has led to consumer dissatisfaction, particularly due to the steep increases in high-capacity data plans.
Airtel Nigeria
Airtel Nigeria also revised its tariffs, affecting data, call, and SMS rates:
1. 23GB Monthly Plan:
- Previous Price: ₦6,000
- New Price: ₦9,000
- Percentage Increase: 50%
2. 10GB Monthly Plan:
- Previous Price: ₦3,000
- New Price: ₦4,500
- Percentage Increase: 50%
These changes prompted concerns among subscribers, especially regarding the affordability of essential data services.
Glo Nigeria
Glo Nigeria adjusted its tariffs in compliance with the NCC’s directive:
1. 24GB Monthly Plan:
- Previous Price: ₦5,000
- New Price: ₦7,500
- Percentage Increase: 50%
2. 10.8GB Monthly Plan:
- Previous Price: ₦2,500
- New Price: ₦3,000
- Percentage Increase: 20%
Glo’s competitive pricing strategy, even after the increase, continued to attract budget-conscious consumers. This has caused many to migrate to this service provider despite the slow network connection.
9mobile
9mobile implemented notable adjustments to its data plans:
1. 22GB Monthly Plan:
- Previous Price: ₦5,000
- New Price: ₦7,500
- Percentage Increase: 50%
MTN Nigeria’s Apology and Acknowledgment of Customer Dissatisfaction
Following the substantial price hikes, MTN Nigeria faced significant backlash from its subscribers. In response, the company issued an apology, acknowledging the abruptness of the increases and admitting to errors in their implementation.
In a statement addressing their “₦2000 for 15GB digital bundle lovers,” MTN expressed: “You dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle.”
The company further admitted, “We don cast. We get it and admit it. Let’s just say na mistake.”
This candid acknowledgment aimed to mend the strained relationship with customers, emphasizing their importance to the company. MTN concluded with a plea for forgiveness.
“In this love season, don’t stay angry with us. Please forgive and forget. You matter, die and we will never stop showing you how much.” Despite the apology, MTN did not indicate any plans to reverse or adjust the new pricing structure, as it still remains the same.
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Nigerians now have a new choice when it comes to making calls and browsing the internet. A new telecom company called LEBARA has launched in the country with a new idea. Instead of the usual airtime system that most networks use, this company is offering something different, subscribers will now buy call minutes and data directly.
What makes this different is that customers will only pay for what they actually use. If you buy 100 minutes, those minutes are yours until you use them up. If you make a call that lasts only 30 seconds, the rest of your time remains, leaving you with 99 minutes and 30 seconds. Nothing is taken away without your knowledge, and every second is accounted for.
The company is rolling out its services with the new 0724 number series, and it already has connections with all the major networks in Nigeria. This means subscribers will be able to call friends, family, and business contacts across MTN, Airtel, Glo, 9mobile and others without any problems. They have also been licensed as a Tier 5 Mobile Virtual Network Operator, which is the highest category approved by the Nigerian Communications Commission (NCC).
Company officials explained that the goal is to give Nigerians more freedom, fairness, and transparency. For years, people have raised concerns about airtime being deducted too quickly or without clear explanation. By introducing a minutes-based model, the new operator wants to end that problem once and for all. Subscribers can clearly see what they paid for, how much they have used, and what is left.
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The victim then expressed anger and disappointment that she is still reminded of her hurtful past and pleaded that Elon stop the link as he is the owner of the platform.
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