Aespa’s Winter has been officially chosen as the latest muse for New Balance Korea, as revealed by the brand’s parent company, The E·Land Group, on October 4 KST.

This exciting collaboration marks a significant milestone for both the idol and the global sportswear brand.

On the same day, New Balance Korea introduced its new winter campaign, “Time to Winter,” which highlights Winter in the brand’s signature ‘New Balance Active Short Down Jacket’.

The jacket, known for its stylish yet functional design, is part of New Balance’s latest collection aimed at bringing warmth and comfort to the colder months.

Winter’s partnership with New Balance is a perfect match, as her vibrant and fashionable image complements the brand’s dynamic style.

In addition to the jacket, Winter also showcased the sleek ‘Glossy Ribbon Duffle Bag in Silver’.

This bag is part of New Balance’s new ‘Glossy Collection’, which is set to launch this month.

To celebrate this new collection and collaboration, New Balance is hosting a pop-up store called ‘Winter Universe’.

This unique pop-up experience allows fans and shoppers to explore the new winter collection up close, offering a space where style and innovation meet.

The ‘Winter Universe’ pop-up will give attendees the chance to engage with the brand in a whole new way while experiencing firsthand the quality and design that have made New Balance a favorite worldwide.