Renowned South Korean vocalists Gummy and K.Will are set to grace the stage at the upcoming Korea Season event in Dubai, United Arab Emirates. This cultural celebration, scheduled for Friday and Saturday, is part of the broader Korea360 initiative organized by South Korea’s Ministry of Culture, Sports and Tourism.

The Korea Season event will feature a variety of performances, including renditions of popular Korean drama soundtracks by Gummy and K.Will. Additionally, the fusion gugak group Queen will perform on both days, and will offer a modern twist on traditional Korean music.

Attendees can also immerse themselves in cultural experiences such as trying on hanbok (traditional Korean attire) and participating in Korean calligraphy sessions. The event will also reflect zones dedicated to K-pop exhibitions and promotional videos, providing a comprehensive glimpse into contemporary Korean entertainment.

Kim Hyun-jun, the ministry’s director general of international cultural affairs, expressed optimism about the initiative, stating that the event is expected to raise local interest in Korea360 and create opportunities to connect the popular culture of ‘hallyu’ (Korean wave) with those interested in Korean arts and culture.

He further emphasized that UAE Korea360, along with its counterpart in Indonesia, will serve as pivotal bases supporting Korean wave-related companies’ expansion into Middle Eastern and Asian markets.