Meghan Markle’s new Netflix series, “With Love, Meghan,” has caused a significant surge in sales for several fashion brands, as viewers rush to emulate her on-screen style. The Duchess of Sussex showcases a variety of outfits from labels like J.Crew, Jenni Kayne, Sézane, and Ulla Johnson throughout the series, leading to many items selling out rapidly.

For instance, Bleusalt reported selling 300 T-shirts within 24 hours after Markle was seen wearing one on the show. Similarly, her choice of a slate blue crinkled maxi dress by Ulla Johnson, known as the Freesia Dress, has gained attention, with fans eager to replicate her elegant look.

In addition to influencing fashion trends through her series, Markle has launched an online storefront on Instagram called ShopMy. This platform features curated selections of her favorite clothing and accessories, allowing her to earn commissions through affiliate links. The store includes high-end items such as £595 Saint Laurent sandals.

However, this venture has not been without controversy. Critics have accused Markle of “monetizing the monarchy” by leveraging her royal title for commercial gain.

Some royal insiders have labeled the move as “crass” and “shameless,” questioning the appropriateness of such endeavors given her royal connections. Supporters, on the other hand, view it as a savvy business move that aligns with modern influencer marketing strategies.