In today’s fast-paced world, the business landscape is constantly changing. Whether you’re running a small business, launching a startup, or trying to grow your established company, staying ahead can feel overwhelming.

But don’t worry—there are a few timeless principles that can guide you to success. Here are 10 business tips that will help anyone, regardless of experience level, navigate the challenges of 2024 and beyond.

1. Embrace Technology and Automation

Technology isn’t just a buzzword—it’s a game changer. In 2024, businesses that use the right technology and automation tools will have a clear advantage. From automating customer support with chatbots to using AI for better decision-making, the possibilities are endless. Automating repetitive tasks not only saves time but also reduces the margin for error.

Pro Tip: Start small by automating your most time-consuming tasks. Tools like project management software, email marketing automation, and social media schedulers can make a big difference.

2. Know Your Customers Inside and Out

In order to succeed, you need to really understand your customers—what they want, what frustrates them, and how your product or service fits into their lives. Regular feedback, surveys, and staying on top of trends are key to meeting their ever-changing needs.

Pro Tip: Create customer personas to better understand who you’re marketing to. Keep an open line of communication with your audience so you can continually adjust your approach.

3. Build a Strong Online Presence

In 2024, having a robust online presence is a must. Social media, a well-designed website, and effective email marketing can help you connect with your audience, build trust, and expand your brand’s reach. The digital world offers countless opportunities—don’t miss out!

Pro Tip: Make sure your branding is consistent across all platforms. And remember, engagement matters. Respond to comments, share valuable content, and be present online.

4. Never Underestimate Networking

In business, who you know can be just as important as what you know. Networking can open doors to new clients, partnerships, and collaborations. Whether it’s through online platforms like LinkedIn or in-person events, building relationships with others in your industry is a crucial part of growing your business.

Pro Tip: Focus on building genuine relationships, not just collecting business cards. Take the time to understand people’s needs and offer value before asking for anything in return.

5. Get a Handle on Your Finances

A solid grasp of your business’s financial health is essential. Keep track of cash flow, maintain a budget, and regularly review financial reports. If you’re not confident in your accounting skills, it’s worth hiring a professional to help you manage your finances effectively.

Pro Tip: Use accounting software to streamline your financial processes. You’ll have more time to focus on growing your business if your books are in order.

6. Be Ready to Adapt

The only constant in business is change. Whether it’s new technology, shifting consumer preferences, or unexpected market events, being adaptable is crucial for survival. Being open to change and ready to pivot when necessary can make all the difference in keeping your business relevant.

Pro Tip: Stay informed about industry trends. Always be willing to adjust your business model to meet changing demands or to take advantage of new opportunities.

7. Invest in Your Team

Your employees are your biggest asset. Investing in their growth not only helps them succeed but also benefits your business in the long run. Provide training, mentorship, and opportunities for advancement. A motivated and well-equipped team can help take your business to new heights.

Pro Tip: Cultivate a positive workplace culture where learning and growth are encouraged. When your team thrives, your business will thrive.

8. Maintain a Clear Brand Identity

Your brand is your business’s personality—it’s how customers perceive you. A clear and consistent brand identity builds trust and loyalty. From your logo and website to the tone of your messaging, everything should align to tell a cohesive story.

Pro Tip: Be consistent with your branding across all platforms. Customers should be able to recognize your brand instantly, whether they’re visiting your website or seeing your posts on social media.

9. Prioritize Customer Satisfaction

Happy customers are the best marketing tool you can have. Providing excellent customer service and going the extra mile to meet their needs can turn first-time buyers into repeat customers and brand advocates. Always listen to your customers and act on their feedback.

Pro Tip: Implement customer satisfaction surveys and pay close attention to reviews. Address concerns quickly to maintain positive relationships with your audience.

10. Keep Learning and Growing

The most successful entrepreneurs never stop learning. Whether it’s reading books, attending workshops, or joining a business mastermind group, continuous learning will keep you on top of trends, strategies, and best practices.

Pro Tip: Set aside time every week to learn something new. The more knowledge you gain, the better equipped you’ll be to adapt and grow your business.

Building a successful business in 2024 requires a mix of strategic thinking, adaptability, and a willingness to learn and evolve.

By embracing technology, knowing your customers, and focusing on financial management, you can create a business that thrives in today’s competitive landscape.

Remember, success doesn’t happen overnight—but by following these tips, you’ll be well on your way to achieving long-term growth and stability.

Nigeria’s street food is an essential part of the country’s heated culture and culinary heritage.

The sizzling sounds of grills, the spicy aromas that drift through the air, Nigerian street food is a tasty feast for both the eyes and the taste buds.

It’s more than just food; it’s a cultural experience that brings people together, tells stories, and connects generations.

But beyond the popular dishes we all know, there are hidden gems(street food) waiting to be discovered.

Now, let’s take a deep dive into Nigeria’s diverse street food culture and explore unique flavors and traditions that make it truly special.

Wonders of Nigerian Street Food Culture

Nigerian street food is more than a quick snack; it’s a reflection of the nation’s history and way of life.

In every corner of the country, you’ll find street vendors selling delicious meals that span ethnicities, regions, and even centuries of tradition.

1. Suya

In the bustling cities of Nigeria, one of the most popular dish is Suya — spicy, grilled beef (or chicken) skewers dusted with a fiery peanut spice mix.

Uniquely, it is served with onions, tomatoes, cabbages and a spicy pepper mix.

Suya vendors are common at street corners, and the sound of sizzling meat calls people from all directions.

2. Puff puff

Another beloved dish is Puff Puff. These fluffy, deep-fried dough balls are common at almost every street corner.

Puff Puff is a Nigerian street food made from a simple dough of flour, sugar, yeast, and water.

The dough is deep-fried until golden brown, resulting in fluffy, soft balls with a slightly crispy exterior.

It’s a common treat at parties (small chops), street corners, and even at home, this snack gives a comforting and addictive taste that’s loved by many Nigerians of all ages.

3. Akara (bean cake)

Akara is a popular Nigerian street food made from ground beans, onions, and spices.

The mixture is the shape of a small ball and deep-fried until golden brown.

Often enjoyed as a breakfast dish, it’s commonly paired with pap (fermented cornmeal porridge) or custard.

Akara is crispy on the outside and soft on the inside, this makes it a delicious and satisfying snack or meal.

It’s especially loved for its savory flavor and high protein content, making it a nutritious choice for many Nigerians.

4. Abacha

Abacha, also known as Nigerian African salad, is a popular street food from the southeastern part of Nigeria, particularly among the Igbo people.

It is made from dried shredded cassava that is soaked in water and then mixed with a variety of ingredients, including palm oil, ground pepper, onions, and locust beans (ogiri).

Abacha is often garnished with fresh vegetables, such as utazi leaves, and sometimes served with fried fish, meat, or stockfish.

It’s a highly nutritious dish, typically enjoyed as a snack or light meal, and is known for its unique balance of savory, spicy, and tangy flavors.

5. Mishai

Bread and Egg Mishai is a popular street food in Nigeria, common with northern street food vendors.

It consists of a fried egg, seasoned with spices, and served between slices of bread like a sandwich.

The dish is sometimes garnished with vegetables, such as onions and peppers, or served with spicy sauce to add extra flavor.

It’s a quick, filling, and affordable meal that is often enjoyed as a breakfast or snack.

6. Noddles

Mallam Noddles is a popular Nigerian street food made with instant noodles.

It’s commonly served by Northern street vendors who cook the noodles in a flavorful broth and then add a variety of toppings such as fried eggs, vegetables, spicy pepper sauce.

The dish is a fast and delicious meal that’s loved for its convenient spicy flavors.

Kilishi

The northern part of Nigeria introduces a different vibe to street food, thanks to its history of trade routes and influences from the Sahara.

Kilishi is a dried meat snack, and is a unique northern treat.

This snack is made by marinating meat in spices, sun-drying it, and then grilling it until it becomes tender and flavorful.

Masa

Masa is a traditional Northern Nigerian dish made from rice flour, cooked into a soft, sticky consistency.

It’s usually served with a flavorful stew or pepper mix like the suya pepper.

Fun fact

“Did you know that Nigeria is home to one of the world’s largest street food markets?

The Ikeja Underbridge market in Lagos is famous for its distribution of street food vendors, selling everything from grilled plantains (Boli) to spicy Suya.

It’s a lively hotspot where food lovers from all walks of life come together to indulge in authentic Nigerian flavors.”

From the Street to Your Stomach

There’s something about eating food that’s cooked right in front of you.

It’s the combination of fresh ingredients, the skill of the street food vendor, and the lively atmosphere that makes the experience unforgettable.

But it’s not just about the food; it’s the hustle and bustle, and the constant energy that make eating Nigerian street food a full-blown cultural experience.

The Classic Street Food Experience

Every Nigerian knows the joy of standing by a Boli (grilled plantain) vendor.

The smoky aroma of the grilled plantain, roasted yam/corn mixed with groundnut or pepper sauce, the spicy aroma from the suya grill, the early morning akara routine is enough to make anyone’s stomach growl.

A Street Food for Every Mood

Nigerian street food is versatile, and there’s something for every mood and occasion.

Even if you’re craving something sweet, savory, or spicy, the street food scene offers a solution.

Additionally, you can enjoy a quick bite on your way to work, have a hearty meal to end your day, or gather with friends over a shared bowl of Abacha and palm wine.

 More Than Just Food

Street food in Nigeria is about more than just filling your stomach.

It’s about the people you meet, the conversations you have, and the sense of belonging you feel when you eat with locals in the hustle and bustle of city life.

For many Nigerians, the street food experience is a daily tradition that provides comfort, joy, and a taste of home, despite hardship and economic imbalance.

Dangote Refinery has expressed concerns that the Nigerian government has not fulfilled its obligations to supply the required oil for its domestic refinery under the Naira-for-crude deal, an agreement aimed at boosting local refining capacity.

In an interview with Reuters, Devakumar Edwin, the Vice President of Dangote Industries Limited, stated that the Nigerian National Petroleum Company Limited (NNPCL) has failed to meet the set targets for crude oil delivery.

According to Edwin, the amount of crude oil received from NNPCL is significantly lower than what is necessary to scale up the refinery’s production of refined products.

Edwin pointed out that while the Naira-for-crude initiative, which was launched in October 2024, was supposed to provide a minimum of 385,000 barrels per day (bpd) of crude oil to Dangote Refinery, the actual supply has been far below that target.

He revealed that the refinery actually needs around 650,000 barrels per day to operate at full capacity, but NNPCL’s delivery has fallen short, describing the crude received as “peanuts” in comparison to the refinery’s needs.

This development comes as part of the Nigerian government’s push to revitalize its domestic refining sector and reduce its dependency on imported refined products.

The Naira-for-crude deal was expected to be a key component of this strategy, where the government would provide crude oil to Dangote Refinery in exchange for the refinery processing and supplying refined products to the local market.

However, the continued shortfall in crude oil supply raises questions about the sustainability of this arrangement and the government’s ability to meet its commitments.

Despite these challenges, reports have surfaced that Dangote Refinery has turned to alternative sources, including crude oil imports from the United States, to boost its production capacity.