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“Only Those Passionate About Music Business Should Sign Artists” – Simi says

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Nigerian singer Simisola Kosoko, better known as Simi, has opened up about the growing trend of well-known artists launching record labels to sign up-and-coming talents. In a chat with VJ Adams, Simi said she’s open to mentoring younger musicians, but she doesn’t fully support the idea of artists signing others just to tick a box or boost their own image.

For her, being signed is more than just business—it’s a personal dream that deserves full commitment. She pointed out that running a label shouldn’t be treated like a side project. “Some artists just sign others for the sake of it, not necessarily because they’re ready to put in the work. That’s someone’s whole life and dream you’re dealing with,” she said.

According to Simi, the job of signing and grooming talent should be left to people who are deeply passionate about the music business and ready to stay the course—whether or not the artist becomes a star right away. “If the first hit doesn’t happen, will you still push them? That’s the real test,” she added.

While she admits she could sign someone in the future, she’s also honest about the energy and commitment it requires. “You have to be willing to walk that journey with them—and I’m not sure I have that fire in me right now,” she shared.


 

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Ella Bright Becomes Rare Beauty’s First Celebrity Ambassador

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Rare Beauty, the beauty brand founded by Selena Gomez, has unveiled its first-ever celebrity partnership, announcing British actress Ella Bright as the face of its new Made You Blush campaign.

The brand first teased the collaboration on social media, asking fans to guess the celebrity involved. Many fans correctly guessed Ella and praised the partnership, saying she perfectly represents the brand.

This marks the first time Rare Beauty has collaborated with a celebrity ambassador.

Reacting to the announcement, Ella said “I am so excited to announce my partnership with Rare Beauty as the new face of the ‘Made You Blush’ campaign.”

She added “I have been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favourite in my make-up routine.”

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Peller Opens Up About Breaking His Family’s Marriage Cycle

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Nigerian TikTok influencer Peller has spoken about his upcoming wedding, revealing that he wants to break a cycle in his family.

He shared that his parents had children before getting married, but he wants a different path for himself and his fiancée, Jarvis.

He said “My parents didn’t get married when they gave birth to me and my siblings, but I said I will break that curse. When I told my parents I wanted to get married to Jarvis, they thought I was joking and didn’t take me seriously at first.”


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Fans React as Maduka Okoye and Cardi B Are Spotted Again

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Nigerian goalkeeper Maduka Okoye and American rapper Cardi B have sparked dating rumours after being spotted together again.

The pair were first seen sitting beside each other at a fashion show, where they were later spotted chatting. Fans quickly began speculating that there could be something between them.

More recently, they were seen having dinner with friends in Venice, Italy.

Although there was no public display of affection, many noted how comfortable they appeared in each other’s company, leading fans to continue speculating about a possible relationship.


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