From Fenty beauty that focuses on make up, Rihanna launches Fenty hair at L.A showing off her Natural hair at the event. Rihanna has officially entered the hair business with this new line of Fenty. The 36-year-old performer graced the red carpet at the Fenty Hair Los Angeles Launch Party held at Nya Studios in Los Angeles on Monday night (June 10).

Rihanna proudly flaunted her short, natural, and curly hair, a look she also showcased the previous day while out and about in New York City, maintaining the same style at the launch event.

“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style,” Rihanna said while announcing the new line.