Nigerian singer Inetimi Alfred Odom, famously known as Timaya, recently expressed his concerns about the growing economic hardship affecting people across the globe.

During an interview with Channels Television, the music star pointed out that while financial struggles are a global issue, the impact in Nigeria is far more severe than in other countries.

Timaya shared his empathy for the common man, revealing how the economic crisis has touched his life as well.

He explained that his own responsibilities, such as paying salaries and taking care of family members, have become increasingly challenging due to the high cost of living.

“Things are really hard. I feel for people because if they’re not happy, I can’t be happy. I pay bills. I help a lot of people, so I understand what they’re going through.

I’m also feeling the hardship myself,” he said, reflecting on the struggles many Nigerians face daily.

The musician also mentioned that the financial pressure extends to everyone, including politicians, stressing that nobody is immune to the current economic situation.

According to Timaya, one of the few ways to keep up with rising costs is by earning foreign currency, especially dollars, as converting it to naira offers some relief.

“If you’re earning in forex, that’s how you can manage. But even in America, where they earn in dollars and spend in dollars, things are still tough.

The world is hard right now, but Nigeria is harder,” he added.

Timaya didn’t hold back when discussing how the economic difficulties have affected the entertainment industry, especially when it comes to producing music.

He explained that promoting music today requires significant financial investment, a far cry from what it used to be.

“In the past, we didn’t worry much about shooting music videos. Even when we did, it might cost around N1.5 million.

But now, just to shoot one video costs around N50 million, N60 million, or even N100 million. And that’s just for the video.

Promoting it afterward requires even more millions. That’s why artists’ booking fees have become so high these days,” Timaya explained.

Despite the challenges, Timaya’s remarks shine a light on how difficult life has become for everyday Nigerians and how even those in the entertainment industry are feeling the pinch.

His candid discussion underscores the need for practical solutions to address the economic crisis and improve conditions for everyone in the country.