Tech
Apple’s iPhone 16 Pre-Sales Fall Short of Expectations
Apple had high hopes for the iPhone 16, featuring new artificial intelligence capabilities, but early pre-sale numbers are not looking good. They sold about 37 million units during the first weekend of pre-sales, which is over 12% lower than the previous year’s iPhone 15 launch.
Sales of the pricier iPhone 16 Pro models were especially weak, down 27% and 16% for the Pro and Pro Max versions. In contrast, sales of the more affordable iPhone 16 and iPhone 16 Plus saw a slight increase, raising concerns about consumer choices and how this could affect Apple’s overall revenue.
Although Apple hasn’t shared exact sales figures, shorter delivery times for the iPhone 16 Pro models may indicate better supply chain management rather than strong demand. Many consumers might not yet understand the value of the new AI features, making it harder for Apple to encourage upgrades. Still, analysts are hopeful that the iPhone 16 will gain traction as the important holiday sales season approaches.
It has been noted that Apple is now investing $500 million in a new deal involving rare materials that will help improve and support its smartphones as they face pressure from President Donald Trump.
To resolve this pressure and issue, Apple has made a move to purchase rare earth magnets to help boost its sales in the U.S.
Apple has also decided to partner with a recycling company in California that will make use of the recycled rare materials used in Apple products.
According to Apple CEO, Tim Cook “American innovation drives everything we do at Apple, and we’re proud to deepen our investment in the U.S. economy. Rare earth materials are essential for making advanced technology, and this partnership will
MTN Group announced their latest member as they appointed David Behr as the Chief Enterprise Business Officer, effective from the 1st of July, 2025. This new role will oversee MTN Group’s business functions and enterprise operations.
The Group Chief Commercial Officer, Selorm Adadevoh, released an official statement welcoming the new business officer “We are excited to welcome David to this new role as we continue to transform our enterprise business for the future. With his experience and leadership, we are confident that MTN will be better positioned to deliver integrated, next-generation solutions that enable Africa’s progress.”
It has been reported that MTN Nigeria came up with a strategic plan and collaboration with Huawei and has launched the country’s first hybrid 400G-800G Automatically Switched Optical Network (ASON).
The goal of this new operation is to increase broadband capacity in Nigeria, which will ensure fast and smooth transmission across the country’s high-traffic areas.
This can be noted as the first kind of implementation ever in Nigeria, which shows MTN’s determination to think ahead for the future and the betterment of the country.
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