Fashion
Meghan Markle’s Netflix Outfits Cause Big Rise in Fashion Sales
Meghan Markle’s new Netflix series, “With Love, Meghan,” has caused a significant surge in sales for several fashion brands, as viewers rush to emulate her on-screen style. The Duchess of Sussex showcases a variety of outfits from labels like J.Crew, Jenni Kayne, Sézane, and Ulla Johnson throughout the series, leading to many items selling out rapidly.
For instance, Bleusalt reported selling 300 T-shirts within 24 hours after Markle was seen wearing one on the show. Similarly, her choice of a slate blue crinkled maxi dress by Ulla Johnson, known as the Freesia Dress, has gained attention, with fans eager to replicate her elegant look.
In addition to influencing fashion trends through her series, Markle has launched an online storefront on Instagram called ShopMy. This platform features curated selections of her favorite clothing and accessories, allowing her to earn commissions through affiliate links. The store includes high-end items such as £595 Saint Laurent sandals.
However, this venture has not been without controversy. Critics have accused Markle of “monetizing the monarchy” by leveraging her royal title for commercial gain.
Some royal insiders have labeled the move as “crass” and “shameless,” questioning the appropriateness of such endeavors given her royal connections. Supporters, on the other hand, view it as a savvy business move that aligns with modern influencer marketing strategies.
Shanghai Fashion Week (SHFW) Autumn/Winter 2025, held from March 25 to March 31, concluded on a high note, showcasing a dynamic blend of tradition, innovation, and commercial appeal. The event not only attracted increased showroom traffic but also renewed interest from buyers.
The week was marked by a spotlight on local designers who skillfully merged creativity with market appeal. Brands such as Shushu/Tong and Jacques Wei exemplified this fusion, presenting collections that resonated with both domestic and international audiences.
A notable feature of this season’s showcases was the integration of traditional Chinese craftsmanship into contemporary designs. Designers like Angel Chen and Mark Gong drew inspiration from China’s rich cultural heritage, incorporating elements such as intricate embroidery and traditional dyeing techniques. This approach not only honored cultural traditions but also appealed to modern sensibilities.
Beyond the runway, SHFW Autumn/Winter 2025 embraced technological advancements. The MODE exhibition featured over 200 brands, with more than half being international participants. Innovative presentations included a collaboration between Disney China and local brands, offering a unique fashion interpretation of the “Toy Story” franchise. Additionally, sportswear giant Nike concluded the week with a “Victory Lap” show, celebrating female athletes and pushing the boundaries of sports fashion.
The event also provided insights into evolving consumer trends in China. Brands are increasingly focusing on comfort, versatility, and refined styles to meet the demands of the modern consumer. The casualization of fashion was evident, with labels like Yirantian incorporating relaxed pieces into their collections.
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