Entertainment

Hailey Bieber Sells Rhode Makeup Brand to E.l.f Beauty for $1 Billion

Published

8 months ago

May 29, 2025

Photo source: Google

Hailey Bieber, the well-known American model and media personality, is selling her makeup brand Rhode to E.l.f Beauty in a deal valued at $1 billion. She shared the news with her followers on Instagram Wednesday evening, announcing that E.l.f has acquired Rhode in a deal combining cash and stock worth $800 million, with an additional $200 million to be paid based on the brand’s future sales.

The acquisition is expected to finalize later in 2025. Despite the sale, Hailey will stay on as CEO and head of innovation at Rhode, while also taking on a role as a strategic advisor for E.l.f Beauty. Hailey launched Rhode in 2022, quickly growing it into a notable name in the beauty industry.

Related Topics:E.l.f Beauty Hailey Bieber Rhode Makeup

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Priscilla Mkambala and Juma Jux Celebrate 1st Wedding Anniversary

Published

14 hours ago

February 7, 2026

Ese Ohwofa

Nigerian influencer and actress, Priscilla Mkambala and her husband, Juma Jux, celebrate 1 year of their wedding anniversary.

it can be recalled that this time last year, the couple got married and made headlines. now they come again as they celebrate and share cute couple pictures, a remake of 2Pac and his partner, Jones.

fans and friends congratulate the couple and wish them a happy anniversary.

Entertainment

2Face Opens Up About Fatherhood, Admits Falling Short as a Parent

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14 hours ago

February 7, 2026

Ese Ohwofa

Nigerian singer 2Face admits to not being a responsible father to his kids. He admits this on a recent podcast episode where he stated that he has fallen short as a father to his kids.

“I want to really contribute to society positively. I want to be among those who make something meaningful happen. I want to contribute my own little quota to help society,” he said.

Entertainment

Weekend Plans Sorted: 10 Movies You Can Watch in Cinemas Right Now

Published

14 hours ago

February 7, 2026

Ese Ohwofa

Don’t know what to do this weekend? How about heading to the cinema to watch the current movies now showing? Here are 10 movies currently playing in cinemas: