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Hailey Bieber Sells Rhode Makeup Brand to E.l.f Beauty for $1 Billion

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Hailey Bieber, the well-known American model and media personality, is selling her makeup brand Rhode to E.l.f Beauty in a deal valued at $1 billion. She shared the news with her followers on Instagram Wednesday evening, announcing that E.l.f has acquired Rhode in a deal combining cash and stock worth $800 million, with an additional $200 million to be paid based on the brand’s future sales.

The acquisition is expected to finalize later in 2025. Despite the sale, Hailey will stay on as CEO and head of innovation at Rhode, while also taking on a role as a strategic advisor for E.l.f Beauty. Hailey launched Rhode in 2022, quickly growing it into a notable name in the beauty industry.


 

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Entertainment

“My Greatest Fear Has Happened”: Lizzy Gold Mourns Father’s Death

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Nollywood actress, Lizzy Gold Onuwaje reportedly lost her father on Boxing Day, 2026. The actress took to social media and shared a tribute to her father, describing it as her greatest fear.

“What I fear most has happened to me… death has given me a huge blow. My father is gone. He left us yesterday. This wasn’t the plan, daddy. You were supposed to cross over with your children into the new year. My heart is shattered. My gist partner is gone, so I won’t see you again? Oh God… Will I ever survive this? Will I survive this pain???”


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Davido Fulfils ₦20 Million Promise to Carter Efe After Record-Breaking Stream

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Popular Nigerian streamer, Carter Efe, has expressed excitement after singer Davido gifted him ₦20 million.

It will be recalled that the singer recently appeared on Carter Efe’s show, where his appearance alone broke records. Following the show, Davido promised to gift the streamer ₦20 million—a promise he later fulfilled.

Carter Efe made the announcement on social media, confirming that the money had been received. “Yeeeee Davido 20 million naira, I don die,” he wrote.


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Adekunle Gold Reveals Baby News in Family-Themed Music Video

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Afrobeats singers and celebrity couple, Simi and Adekunle Gold, have announced that they are expecting their second child.

The news was revealed in a music video by Adekunle Gold, which featured his family. The couple later took to social media to share the video, sparking excitement among fans and loved ones, who flooded the comment section with congratulatory messages.


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