HYBE, the global entertainment company behind BTS, Seventeen, and Enhypen, is officially expanding its branch to India. The company has confirmed that a new office will be opening in Mumbai sometime between September and October 2025, as part of its plan to take K-pop to more parts of the world.

This can be because India’s entertainment market is booming. With over 1.4 billion people and one of the youngest populations globally, it’s no surprise HYBE wants to tap into the huge potential there. Reports show India’s music and media industry is expected to grow massively in the next few years, which makes it one of the fastest-growing markets for entertainment.

This new office is part of HYBE’s “multi-home, multi-genre” approach, where the company takes its successful K-pop training system and adapts it to different regions around the world. The goal is to develop artists locally while using elements of global K-pop culture. HYBE has already tried this in places like the United States, Japan, and Latin America, launching new groups and building local partnerships. Now, they want to do the same in India.