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Niniola Explains Why She Chose to Stay Independent as an Artist

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Nigerian singer Niniola has shared her reasons for remaining an independent artist, despite numerous offers from record labels.

Niniola revealed that her decision was rooted in her awareness of the music business and her commitment to preserving her creative freedom.

In a recent interview with TVC, Niniola reflected on her decade-long journey as an independent artist.

She acknowledged that while signing with a record label has its advantages, such as financial backing and wider promotion, it also comes with significant drawbacks.

According to her, labels often dictate artistic direction, which could compromise her unique style and identity.

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Recalling the early days of her career, Niniola disclosed that she was approached by a record label shortly after releasing her debut single, Ibadi.

However, she turned down the offer, fearing that signing a deal might force her to change her sound.

At that time, Afro-house—a genre blending African rhythms with house music—was not widely explored in Nigeria, and she was determined to stay true to her style.

“Being an independent artist allows me to control my creativity,” Niniola explained.

“I’ve seen the business side of music, which many artists overlook.

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They focus solely on making music, but there’s more to it. I wanted the freedom to make decisions about my art without interference.”

She admitted that remaining independent comes with challenges, including managing her career, finances, and promotion without the support of a major label.

Beyond her career choices, Niniola shared a personal side of herself.

She described herself as an introvert who often prefers solitude, but her passion for music brings out a more outgoing version of her.

“Music makes me an extrovert. It’s where I feel most alive and expressive,” she said.

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Entertainment

“I Honestly Don’t Know What to Do” — Mary Njoku Opens Up About Personal Struggles

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Nollywood Actress Mary Njoku takes to social media to reveals the personal doubt she has had with herself.

The actress takes to her official Instagram page and shared a relatable doubt, which fans voiced out their agreement to. “I am at a point in my life where I genuinely don’t know what to do. It feels like I’m standing at a crossroads, uncertain and stuck.”

“The people you think you know, you come to realize, maybe you don’t know them at all. And that shakes you. I usually have answers. I’m used to clarity, to direction. But this time, I don’t have any answers. I honestly don’t know what to do. Head is full. Can’t sleep”.


 

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Entertainment

Ruby Ojiakor Gushes Over Adaeze Luke’s Wedding Gift in Heartwarming Unboxing Video

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Nollywood actress Ruby Ojiakor reacts to colleague Adaeze Luke’s gift for her recent wedding. The actress takes to social media to share a video of herself unboxing the gift given to her by Adaeze. She first opens a pair of beautiful outfits, then opens up beautiful earrings which she put on immediately.

The actress expresses excitement as she opened the gifts. She then asks her husband how the earrings looked on her, to which he complimented her while gazing at her lovingly. Fans then react at the sight of the newlywed and the luxurious gifts given to her.


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Entertainment

“Al-jannah” Is a Tribute to My Father — Kizz Daniel Opens Up About Emotional Inspiration

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Nigerian Singer Kizz Daniel opens and shares the inspiration behind his latest song “Al-jannah’.

The singer shares this information at a recent interview, he revealed that his late father was the reason behind the song. Sating that his father was also his best friend before he passed away.

I wanted to write a tribute song. We’ve lost people in the past—we lost our son in 2021; I lost my dad in 2015; my wife lost her mum in 2024; I lost my step-mum; we lost a whole lot of people. I wanted to make a song for everyone, not just one person. It’s about our loved ones we have lost in this journey of life. I think I was able to accomplish that by using the word friend in the song.”


 

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