.Afrobeats sensation Davido has shared why he stands out as the most-followed African artist on social media. Speaking during a chat on BET Talks, the Nigerian music star said his openness and easy connection with fans have played a huge role in growing his online presence.

According to him, many other artists are too cautious about revealing their true selves online, but he’s always embraced his real life, both on and off the camera. “At the start of my journey, I was always open,” he said. “I used to post vlogs and just let people see what my life looked like behind the scenes. I think that made a lot of people feel closer to me.” He also believes living in the U.S. helped shape his mindset, making him more relaxed about how he presents himself.

“A lot of artists won’t post themselves in something as casual as shorts and slippers while chilling at home,” he added. “But I’ve always seen myself as just a regular guy. When it’s time to vibe, I vibe. But when I’m just home, I’m comfortable being myself, and I show that.” Reflecting on the industry, he said some celebrities overthink everything. “When I moved back to Nigeria, I noticed how some celebs try too hard. For me, I just stay real and go with the flow. That’s what’s worked for me.”