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Rema Revamps Afrobeats in New Album to Preserve Genre’s Integrity

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Rema, a renowned Nigerian singer, recently discussed his decision to revamp the Afrobeats genre in his sophomore album, ‘He Is.’ He believes that the genre was becoming monotonous due to his peers diluting its essence, prompting him to innovate and maintain its relevance. Rema highlighted in an Apple Music interview that Nigerian musicians often prioritize foreign opinions on Afrobeats, impacting their enthusiasm for the genre.

At his London album listening party, Rema urged Nigerian artists to reclaim ownership of Afrobeats to prevent foreign artists from co-opting and winning awards in the genre. He emphasized that continually diluting the music would make it easier for others to recreate it, warning that this would lead to losing the unique essence of Afrobeats.

Rema’s new album ‘HEIS’ showcases his bold creativity, featuring energetic production, dynamic delivery, and authentic Afrobeats lyrics with a rockstar edge. The album’s launch has received mixed reactions, with some praising his innovative approach and others debating the quality of the output. Rema’s message remains clear: Nigerian artists must protect and own their music to preserve its integrity and cultural significance.


 

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Felix Lee from Stray Kids Becomes the New Face of Louis Vuitton

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Felix Lee, a 24-year-old Australian-born member of the K-pop group Stray Kids, has been appointed as a muse for Louis Vuitton’s artistic director for womenswear, Nicolas Ghesquière.

Felix’s journey with Louis Vuitton began in August 2023 when he was named a house ambassador. His relationship with the brand has since flourished, leading to his runway debut at the Louis Vuitton Women’s Fall-Winter 2024 Collection on March 5, 2024.

His recent appearance at the Fall-Winter 2025 show in Paris marked his second runway walk for the brand, solidifying his status in the fashion industry.

With a substantial following on Instagram, Felix frequently showcases Louis Vuitton pieces, blending his personal style with the brand’s aesthetic.


 

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Kim Soo-hyun Loses Major Endorsements Over Dating Scandal with Kim Sae-ron

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South Korean actor Kim Soo-hyun, renowned for his roles in popular dramas such as “My Love from the Star” and “Queen of Tears,” is currently facing significant professional setbacks due to allegations about his past relationship with the late actress Kim Sae-ron.

These allegations suggest that Kim Soo-hyun, now 37, was involved with Kim Sae-ron when she was underage, leading to the termination of several endorsement deals.

However, luxury fashion house Prada, which had appointed Kim Soo-hyun as a brand ambassador three months prior, announced the mutual termination of their contract. A Prada Korea representative stated, “In consideration of the gravity of the issue, we have mutually agreed to terminate our contract with actor Kim Soo Hyun.”

Similarly, South Korean cosmetic brand Dinto ended its advertising agreement with the actor, citing substantial grounds that made the continuation of the contract unfeasible.

The controversy intensified following claims that Kim Soo-hyun dated Kim Sae-ron starting in 2015, when she was 15 and he was 27, with the relationship allegedly lasting six years. These allegations surfaced after Kim Sae-ron was found deceased in February 2025.

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In response, Kim Soo-hyun’s agency, Goldmedalist, denied these claims, asserting that the two were not in a relationship during Kim Sae-ron’s minor years and that Kim Soo-hyun is being unfairly linked to her death.


 

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“I’m Not Arrogant, I’m Just Confident”: Afrobeat Artist, Rema Addresses Critics

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Popular Nigerian Artist, Rema has addressed his self confidence and self esteem to the public. He shares that his confidence should not be mistaken as arrogance.

During a recent interview with Rolling stone, the singer shares that he takes pride in his dedication to music and his accomplishments.

Rema then states he doesn’t understand how recognizing his accomplishments as arrogance. “I didn’t pull down the two, I didn’t pull down the three. I just see myself as one of the greats, and it’s a problem. I’m not saying ‘oh f**k everybody.’ I really vouch for the unity of Afrobeats.”


 

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