Seventeen, the popular K-pop boy group, is back with fresh music and a creative partnership that’s already making waves across the globe. On June 11, the group released a new single titled “Bad Influence”, and to celebrate, they’ve teamed up with the viral designer toy brand Labubu for a limited-edition collection.

The single, produced by Pharrell Williams, brings a new sound for Seventeen—bold, catchy, and confidently modern. Pharrell’s influence adds a smooth edge to their usual pop energy, and the song’s release comes with an eye-catching visual style that fits perfectly with the group’s sharp choreography and strong presence.

The Labubu Collaboration

Alongside the music, Seventeen launched a creative collaboration with Labubu, the playful toy figure that’s been going viral thanks to its quirky style and strong fan following. For this special drop, 14 limited-edition Labubu figures were designed to reflect Seventeen’s bold tour look.

Each doll wears a tiny gray Carhartt jumpsuit, bold green fur, silver chains, and painted nails—styled just like the group’s outfits. The figures were released as part of an exclusive auction, and though they were initially expected to sell for a few hundred dollars, the bidding quickly soared. Some fans have already placed bids of over $2,200, showing just how high the demand is.

The collaboration doesn’t stop at toys. Fans can also bid on special fashion pieces from the group’s tour wardrobe. The auction includes leather jackets, caps, hoodies, and a T-shirt signed by all 13 members. The items are part of a special capsule collection with fashion label Sacai. More than just a merch drop, the auction is being hosted on Pharrell’s JOOPITER platform, with proceeds going to UNESCO. It’s not just about style—it’s about giving back, and fans are eager to support a cause while collecting exclusive Seventeen items.